A consistent brand identity aids in convincing the people who visit your website. They directly or indirectly start to believe that your business is trustworthy and reliable. This magic can be created only by a profound web development company like ours. We are a web development company in San Jose, who helps you in making your site’s presentation consistent with your brand’s approach and personality, which results in creating trust amongst your potential customers.
How do we achieve this or make it possible for our clients, is explained here?
The tips mentioned here will make sure that your website content reflects your brand’s identity:
Use Your Own Voice
A consistent tone and choice of language on your website ensure that your visitors understand your business’s approach rightly. They are also able to judge whether your business is the right fit for them. Your website’s constituents like your landing page, blog content and any other copy, should be well written in a tone that exactly matches your brand’s personality.
A mismatched or inconsistency in a tone of voice will leave your audience confused. They don’t know what to expect out of your business. Eventually, they start looking elsewhere to find a business that sets clearer expectations. Quite natural. Isn’t it?
So, it is necessary to create a style guide that allows you to easily check whether your copy is ticking the right boxes and your brand’s voice. This should touch on not just how you want your brand to be perceived, but also should match with what you want your writing to achieve for its readers.
Appropriate Keyword Research
This helps to find effective ways to describe your business to your customers. Choose wisely those words and phrases to present your business that has or can create additional associations and connotations for your audience. An improper choice of keywords will give the wrong impression about your brand’s identity.
In addition, keyword research builds an understanding of what users are looking for when they use different search terms. A simple approach to this is to survey your website users and ask them for words they can associate with your brand.
Don’t straight away target high competitive keywords. Instead, use more specific ‘long-tail’ keywords to improve your search rankings. They help to establish your brand’s identity through search suggestions and questions.
Consistent Visual Branding
Create a look for your website that is memorable and instantly recognizable. Vital ingredients of which being the choice of the right color scheme and page layout.
Only an attention-grabbing layout makes your site more engaging and memorable. Repetitive elements such as the navigation banners should be standardized as they make it easier for the users to interact with, even if they are a first-time visitor.
Only a consistent color scheme and a compact logo make your visual branding a standardized conventional element of the page. Your logo should be distinct and recognizable at any size. That helps you to use it consistently on any page.
Consistency should reflect how the text and images are formatted. Especially if yours is a creative or design-focused business, a format with minimal text and a focus on communicating through images or video may be the aptest and effective method.
A company developing business software or services should make use of longer text and bullet points that benefit their product.
Do you know that Ad banners and pop-ups can disrupt the visual design of your site? A change in focus to native advertising content allows you to continue presenting a consistent brand image and also helps in educating your audience.
Because it offers value to users, native advertising such as sponsored content achieves 20% to 60% more engagement.
Avoid Stock Images
Visitors mostly will be able to spot stock photographs easily. Stock images are generic photos that are used and reused by individuals or businesses as marketing materials on their websites. These usually will never be able to reflect your brand or personality accurately.
Your website should show who you are as a business. How can you expect to achieve that if you use images that appear on hundreds of other sites?
Authenticity plays a major role when it comes to engagement with modern brands.
Ask for Feedback
The best way to check whether your site is communicating the right message is to just ask. Feedback surveys provide valuable information on what the users expect based on your website content.
It is believed that some of the most useful feedback comes from new users. Lapsed customers, particularly the ones who stopped visiting your site or stopped using your services soon after starting, can tell you a lot about where your brand identity went inconsistent or what was poorly represented.
Design your feedback surveys according to the strengths of their delivery method. will give you the best feedback rates. With email surveys, you can ask open-ended questions on what they feel the values and unique benefits of your brand are. You can also ask to describe your brand’s personality.
Simpler multiple-choice questions are more effective in an SMS survey. For example, you can ask the participants to rate on a scale of 1-10 how well they think certain words describe you. Or to show from a list of ready answers, ask them why they started or stopped being your customer.
While crafting content that reflects the client’s brand voice it is essential to frame it that suits the personality you want your business to have. Using research keywords not just helps in finding the biggest audience, but helps to understand what those keywords mean to customers.
Collecting feedback will make sure your site is giving the right signals to your visitors. Consistency and authenticity are critical in building a brand identity that people will believe and trust. All this is easily possible by hiring our services that will not just give you the desired results but will help in keeping your website, business and brand in the limelight. Do contact our web development company in San Jose, and our enthusiastic team of professionals will help you through.