As a web development company, we essentially follow these 9 tips that helps to make the most of a website:
Even when it comes to small-business marketing, having a great website is definitely one of the most effective as well as a cost-efficient marketing channel. As a web development company, we aim at creating a visually appealing website that represents your business in a unique way, irrespective of its size or nature of operations.
- Keep the design simple, fresh and unique
As the saying goes true, “First impression is the best impression.” The very first thing a potential customer sees when he visits your website is the homepage. A homepage is typically the most important part of a business’s Web design.
You need to make sure that your homepage answers the critical questions a new visitor will be asking in their mind. This includes who you are, what is your business and what can they gain on your website.
Always consider the lasting impression you want to make and the message you want to communicate with your potential customers. Here, the trick is not to overload your homepage. That can be distracting and can create confusion in them.
- Consider that your visitors might be visiting from laptops, tablets or/and mobile phones.
A web development company like ours always makes it a point to avoid designing complicated pages. By just focusing to serve for a large monitor size or pages that use more complex features like Flash animation or navigation is not going to help you. (Remember that Flash isn’t supported on the Apple devices.) Always keep it simple and clean. Make your site optimal for any device a visitor might be using.
- Showcase your products and services
Essentially, your homepage should be able to clearly showcase the product or service you are selling. If you are a small business you can benefit much by including professional or stock photographs or videos.
It is equally important that the product photos or graphical images and descriptions are clean, crisp and appropriate. You might have a great site design, but if your product photos look terrible, your prospective customers will definitely think twice about buying your products.
- Consider site load times
Don’t make people impatient when browsing your website. The load time can determine whether people will be willing to buy your products or services. If you want your prospect to stay on your site and learn more about your company, treat them well. Don’t make them wait.
Make sure to audit your site’s performance on a regular basis by checking load times, correct formatting, site speed, and continuity with the text and images.
- Make your site easily accessible
Consider that your site must be available to all. People with certain disabilities (such as color blindness) also might visit your site. Plan your design keeping this in mind so that they can also learn about your products and services. Also consider how people with slower Internet connections can view your site conveniently and what you can do to improve their experience.
- Organize your site to provide a great user experience
When your prospective customers are visiting your site, they will be typically looking for specific information. Very rarely are they going to read the entire pages. Most people will just skim away pages quickly. We help you build a well-structured site that presents information in an orderly and organized way. And hence, your site will be more successful than one that appears chaotic or that is not intuitively arranged.
- Content is critical
You have an appealing and user-friendly web design. Great! But poorly written content can quickly cause a visitor to leave your site. Never disregard the importance of well-written headlines. They can be very powerful and can mean the difference between a visitor reading the rest of the content or choosing to leave your site.
Keep the content relevant, fresh and of current material. An updated product information, price changes, business hours, and new articles will keep users engaged and active. Give them what they will love to see and read.
- Don’t forget search engine optimization (SEO) and search engine marketing (SEM)
Both, SEO and SEM are highly specialized fields. Hence, they require a substantial investment of time to learn. SEO and/or SEM campaigns can provide a great leverage to small businesses. You should not ignore it. We are a web development company in San Jose and our qualified professionals can help you in this regard. We help you in executing your SEO/SEM strategy and thereby create a huge impact on your site’s success.
- Turn to creative crowdsourcing for your design and written content
The process of outsourcing tasks through an open call to a large group is known as crowdsourcing. The group can include designers, writers, musicians, filmmakers or any other person in a creative field.
With an online creative crowdsourcing marketplace, as a business owner, you can post your creative projects and name their own price. In turn, the creative providers worldwide submit their concepts and the buyer chooses the one that they like best.
Creative crowdsourcing a website design is quicker, easier, less expensive, and offers a far greater choice of design concepts.
The effective tips for building a better web design discussed here denotes that there is no short-cut to having a great website. But, don’t worry about the hows and ifs, our web development company in San Jose is the perfect place to get your website designed and developed in the best manner.