Whatever good you’ve heard about chatbots is turning right. Yes, they are replacing the mobile apps, they are becoming an alternative for email marketing and customer care agents. So, were you looking for the best Facebook messenger chatbot agency in San Jose? We are just a call away to help you out with the best.
Chatbots cut down your costs and increase your revenue. This hype that is floating around right now about chatbots in general, and Facebook Messenger bots, in particular, are turning out to be true.
According to a survey by Oracle, 80 percent of businesses were predicted to favor a chatbot by the year 2020 itself. It has turned true. Bots actually do everything that they had promised.
Here are some real-world examples and best practices in this new landscape.
What are Facebook Messenger bots or Facebook chatbots?
Facebook messenger bots or Facebook chatbots can be described as a chatbot that makes use of a piece of automated messaging software called AI to converse with people. For a Facebook messenger chatbot in California, you may consider contacting us.
Bots are programmed in a manner to understand questions, provide relevant answers, and execute tasks. If looking from a customer’s perspective, bots can be described as a friendly and accessible time-saving tool.
Instead of opening an app, making a phone call, running a search, or loading a webpage, customers can just type a message, and receive answers. Just like they would to a friend.
Chatbots have been around in some form or the other actually for decades now. And currently, their presence and significance have been extended to web pages, in apps, on social media and so on.
A Facebook Messenger bot is a chatbot that operates in Facebook Messenger. It converses with some 1.3 billion people who are regular users of Facebook Messenger every month.
A Facebook Messenger bot is how you scale that strategy on your Facebook messenger. Facebook has 300,000 active Messenger bots, as of the 2018 F8 conference. That’s three times more than the year prior.
Benefits of Facebook Messenger bots for business?
Our Facebook messenger chatbot company in California has observed that there are two major advantages to using a Facebook Messenger bot.
Firstly, there’s a low barrier to entry for both you and your target audience. This makes Facebook Messenger the third most-used app in the world. It is used by 68 percent of app users.
Here, we aren’t just talking about group chats among friends and family. A recent Nielsen survey has found that most people think messaging is the second-best way to talk to a business. Around 2 billion messages are exchanged with businesses over Facebook Messenger every month.
This, when compared to the rest of the mobile app market, 71 percent of users delete a chatting app within 90 days.
Building a Facebook Messenger bot is a lot cheaper than building a mobile app, if you want to communicate with your customers.
Secondly, the field is still wide open. Though Facebook has 6 million advertisers, there are only 300,000 chatbots. Meaning, there’s a lot less competition.
Marketing email click-through rates (3.1 percent, on average) have not improved in years. 30 percent of marketing emails are even opened. Chatbots help you bypass inbox competition as well.
Let’s look exactly into what a Messenger chatbot can help you do:
1. Helps reach the audience directly
The Headliner Labs studied that people are 3.5 times more likely to open a Facebook Message than a marketing email. Here customers can respond by pressing a CTA button, avoiding the need to type. Hence, they’re likely to move further down easily on your marketing funnel.
Facebook Messenger has sponsored ads as well, which can be sent to anyone who has previously been in touch with your Page. This means that you already get access to a subscriber list. This enables you to use these ads in tandem with your chatbot to target high-intent customers.
2. Save your time and money on customer care
Customers always expect 24/7 availability, but they hate waiting on hold as well. They usually also ask the same questions over and over again.
With our services of Facebook messenger chatbot in San Jose, you can save a lot of time and help people track deliveries, check your return policy, or book appointments. A little automation will get you a long way. Hence, you can free up your focus for the tasks that a Messenger chatbot can’t do.
3. Helps you to identify leads
Having bots helps you greet potential customers. It helps you to identify their needs, ask basic questions, and immediately direct high-quality leads to your human sales team.
4. Handle e-commerce transactions efficiently
By having the right script, bots can help the selling process, too and the best part is that everything happens without leaving the comfort of Facebook Messenger. Here, drop-off rates are lower than those in a traditional ad-to-webpage pipeline.
As the bot makes suggestions, conversational commerce gives space for personalized upselling.
5. Re-engage your customers
Bots can help you retain information, and you can use those details to go the extra mile.
Instead of paying for advertising, having a Facebook Messenger bot can help you reach out personally and offer relevant content at the right time. For eg: You can remind a customer about those cycling shorts that are still sitting in her cart, or that she had sent her mother-in-law birthday flowers this time last year.
How are businesses using Facebook Messenger bots?
Our Facebook messenger chatbot services in San Jose benefit from having specific bots that are unique and serve your specific business needs.
Using bots can help with common customer service questions, like delivery tracking and appointment booking. And they can also drive discovery, suggest the perfect pair of jeans, book a direct flight to London, or order dinner.
They can also upsell by suggesting a t-shirt that goes well with those jeans, or a bottle of kombucha with that dragon bowl.
They can also remind you that you forgot to click purchase on those sneakers.
They can help to track your delivery and check in to see how those jeans fit once they’ve arrived.
You can also get notified about an offer they think you’d like, and they’ll remember your size or time zone or nut allergy.
Bots might even tell you a joke while you’re at it. Yes, seriously!
Did you ever think that having a Facebook messenger bot can benefit you to this extent? Well, now the next step in the process is to have one of your own. For which, we are here to help you. Our Facebook messenger chatbot agency in San Jose is just a call away. Come, let’s get your business growing.