Artificial intelligence or AI, has emerged and been thriving as a popular marketing tool over the last few years. According to Salesforce’s sixth State of Marketing report, 84% of marketers reported using AI for marketing up from 29% in 2018. Hence, it clearly indicates that marketers are finding more ways to apply AI in their work. Have you done it yet? If not, you can contact our artificial intelligence services in San Jose.
Customers like AI for marketing — whether they realize it or not.
Automation tools are the key to scalable growth, especially in case of small companies. Seek our guidance to unlock your ability to generate more leads, close more deals, and measure your marketing success in artificial intelligence in California
When you start to invest in this type of technology, you are upgrading your marketing efforts and will have more opportunities to personalize the customer journey.
Same as marketing automation, artificial intelligence is also another important tool for delivering the high-touch experiences that the customers expect. Your brand can benefit from the artificial intelligence services in California that our agency provides and use AI for marketing to provide personalized customer experiences around content, product recommendations, and more.
AI helps you to predict optimal send times. It also ensures that you’re delivering the right messages at the right time.
How to use AI in marketing for building strong customer relations?
Sales forecasting
Knowing what to do next and doing it right can help to meet customers’ expectations and earn more sales. Our AI marketing solutions in California make it easier for marketers to understand customers and participate in their actions by making use of data collected on their contacts and past purchases.
You can predict what customers will buy next and the quantity of a product sold and define what product to promote and to whom to drive higher sales. By this, you can create business intelligence that enables you to avoid overselling or selling out-of-stock products and thereby balance your inventory.
Get AI-powered customer insights
The insights that AI collects are valuable sources that help to understand customers at their best and aids in making customer-centered decisions. AI uses external market knowledge by analyzing the vast amount of online content on social media platforms, blogs, or other platforms.
Easily create customer personas based on data collected from AI algorithms. These include on-site interactions, purchase behaviours, geographic specials, past interactions/communications, referral sources, and more.
With the assistance of our artificial intelligence agency in San Jose, your customer segmentation can be done more effectively. You can also identify which customers should be targeted and included or excluded from the campaign.
Craft personalized customer experience
Your brands can use AI to improve customer experience and offer personalized content and top-notch support to each individual customer.
Using AI you can analyze the products you’ve purchased in the past and recommend products that fit your needs. The result from a personalization campaign that uses AI drives more sales, engagement, and customer retention.
Content Generation
AI-powered tools help the content creator much more efficiently and easily. You can use AI tools to maximize your content team’s efficiency by automating specific tasks like email content, personalized reports/messages, or social media content curation.
AI-enhanced PPC advertising
AI is widely used in PPC advertising.
Some top of AI applications in PPC are:
- Smart bidding
- Micro-moment targeting
- Responsive ads
- Performance analysis
- Dynamic search ads
- Price optimization
- Account management
Using AI, you can monitor more advertising platforms that might not have been achieved by your in-house teams.
Chatbots
Using a bot in an online store, you can have Live Chat on the website, or through social media, especially Facebook Messenger. Hence, AI helps to build better customer service.
Apart from responding to repetitive questions from customers, AI is used at its best to create personalized and tailored content that might be more efficient than humans.
Speech Recognition
Our artificial intelligence in San Jose can help your business to recognize spoken words and/or convert them into text, to execute the command. Speech recognition is also being used in apps such as Google Maps, Shazam, and other hands-free systems.
Dynamic Pricing
AI is referred to as personalized pricing because its a system where the pricing strategy of a product’s price is determined by demand and/or supply. A good example of this is the prices of ride-sharing apps. Price increases when demand rises or when you can’t find a discount.
The bots on an application or website can monitor your predictive analytics using cases such as cookies, history, searches, and other activities. This helps to provide you with real-time pricing. Meaning you get fewer discounts and/or higher prices for the product/service you need at the moment. It can sound unfair, but customers can benefit from dynamic pricing when the demand for a product is down. An example of this is when hotel rooms get unsold. To decrease the chances of a vacancy, dynamic pricing offers competitive pricing to attract customers.
Automated email content curation
Using the service of our artificial intelligence company in California you can curate great content and present it to your audience in an effective way. You can also share the content created by others with your followers.
This process is done by adding more values to your content that are likely to engage your audience.
You can curate content and automation will save you time scheduling and sending emails to customers.
Automated image recognition
Big brands like Google, Amazon, Facebook and Pinterest, are using AI to identify people and objects in images and videos with an accuracy percent up to 99.75%.
Image recognition can better sync with the online content and store visits. Facial recognition software and be used to link to their profile to serve them with a better online shopping experience. AI-managed push notifications send real-time offers, discounts, and personalized messages to customers individually. This increases interactions as well as keeps their excitement longer when staying in the store.
Ensure data quality and privacy
Once a fully and correctly implemented AI can improve the data quality and privacy of your organization. To leverage Artificial Intelligence solutions, it’s necessary to have quality data in a place that is suitable for AI to perform its job.
AI also provides you with better data acquisition and prevents this information from being harmed by cyber attacks.
Take the next step
AI technology is expected to keep pushing the boundaries of how companies and customers interact in order to provide you with new and better ways to reach your audience. To know more about this and how this can benefit your business in particular, do consider contacting our artificial intelligence agency in California.