SEO Automation is not a tool that simply replaces manual work, rather is a process of using software to optimize a website’s performance programmatically. Automating is a means that helps the SEO professionals with rank tracking, reporting, site crawls, and links. Access to large data sets allows them to make smarter decisions.Automation helps generate insights that would otherwise take hours to reach.
A look into the evolution of SEO Automation
seoClarity projects three generations of SEO automation:
- Gen 1: Data collection and aggregation
- Gen 2: Insights generated from data
- Gen 3: Continuous execution and implementation
Generation 1: Data Aggregation
The foundation of automation is data collection, aggregation, and reporting. SEO automation covers the topic through this lens.Rank trackers, site audit data, and automated reporting are all parts of SEO automation.
Finding the right technology that can collect and aggregate all this data together is the aim. Most part of SEO works revolves around tasks that can be easily automated.
An SEO platform like seoClarity, consolidates your data and automates your reporting to measure the results based on the exact change that you make to your site and their impact on your search visibility.
Generation 2: Generated Insights
Generating insights from the data is the next level of automation. The purpose of this generation is to use machine learning and artificial intelligence to set priority issues, opportunities, and low-hanging fruit opportunities.
Some examples of this are:
- Automated Alerts: Ranking reports are sent by the software if certain thresholds are met.
- On-Page Recommendations: Elements that need fixing or improving are detected and prioritized by the Software detects and
- Monitoring Site Changes: Page monitoring for critical page element changes before they sink your SEO efforts.
- Advanced Insights: Site-specific insights for key opportunities and issues.
To surface insights in real-time, second-gen automation works
A classic example of this is seoClarity’s Actionable Insights. This analyzes your complete site data in a single click and presents actionable opportunities. These are also customized as low, medium, high priority based on your team’s ability to implement.
You can think of it as your 24/7 SEO analyst. It analyzes piles of data for you so you can prioritize your time where it counts.
Generation 3: Scale Execution
The full potential of automation hasn’t been understood or utilized completely, though it has continuously evolved significantly over the years.
It’s not a tool that simply replaces manual work, but true automation helps you compress the time from data to results. Gen 3 offers automated implementation and execution – completely at scale.
Automation can now deploy live updates to the site and this revolutionizes the way SEO professionals approach their work.
The capacity to execute on-demand requirements and at scale is the most sophisticated SEO Automation to date. SEO Automation and Marketing Automation always need to work together and are parts of a larger digital marketing strategy.