You need a solid website builder in order to create a website that ranks high in SERPs and cuts through the noise in today’s competitive market. But there’s a common myth among the users and web developers that it’s not possible to rank well on SERPs when using a website builder.
Though this was true in the early era of website building when they were basic and simplistic, in 2022, this is no longer the case. Your SEO success depends on implementing the right strategy and optimizing your website with SEO best practices, which our web development company in San Jose can help you achieve.
The website-building platform that you choose must provide a set of SEO tools to make search optimization less cumbersome and flag potential issues before your rankings are hurt.
Tilda is exactly that kind of search-engine-friendly platform. Millions of users are using this platform to build websites and achieve extraordinary search results. Tilda can help optimize your site for success.
What Is Tilda?
Tilda is a no-code platform suitable for creating all kinds of websites, landing pages, company websites, online stores, and so on.
It is the pioneering website builder that introduced block mechanics, allowing users to create websites out of pre-designed sections. Today, it’s the leading platform with millions of users globally.
All websites created with Tilda have a clean, organized, SEO-driven code because of its block structure. And having a clean code helps a website’s indexability by search engines.
The platform offers 550+ professionally-designed pre-built, SEO-friendly blocks in its ever-growing Block Library.
These blocks include virtually any element you might need for your website and can be customized to your liking.
Tilda provides intuitive editing in the visual editor. Leverage Tilda’s Zero Block – an advanced built-in web design editor that will give you the freedom to break boundaries and create unique blocks.
With Zero Block you can control each detail of your design, create advanced animations, use complex typographic solutions, and more. And besides its clean code and SEO-friendly block structure, Tilda benefits your SEO efforts in many ways.
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Here’s how Tilda enhances your SEO efforts and helps you rank high
1. Easy-To-Manage Key SEO Parameters
To get found on Google, it is essential to upgrade your core technical settings.
Using Tilda, you can take care of many of the technical SEO essentials like:
- Add title tags, descriptions, and keywords meta tags.
- Add H1, H2, and H3 header tags.
- Install an SSL certificate for free.
- Create social media snippets.
- Set redirects from “HTTP” to “HTTPS.”
- Set redirects from non-www to “www.”
- Add 301 redirects.
- Designate a 404 error page.
- Set up user-friendly URLs.
- Designate canonical URLs.
- Add alt tags for images.
- Upload a favicon.
Tilda also generates robots.txt and sitemap.xml files automatically. Hence, you won’t need to bother managing the settings. The search engines will index your web pages correctly.
2. Built-In SEO Assistant
Tilda comes with a built-in SEO Assistant, helping you follow the brick road to SEO success.
The SEO Assistant in Tilda continuously analyzes the state of your optimized content across all of your website’s pages.
It then outlines weak points that affect the indexing of your website and automatically implement a personalized plan which boosts your online presence.
For example, if you forgot to add an H1 tag or a user-friendly URL, Tilda’s SEO Assistant will let you know. The recommendations are so easy to understand and follow, even if you don’t know what SEO is.
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3. Mobile-Friendly Designs
Mobile-first indexing is not a myth anymore. With more and more users Googling things on the go, mobile-friendliness is an important ranking signal for Google.
With Tilda, there’s no need to do twice the work optimizing pages for tablets and smartphones because its blocks automatically adapt to any screen resolution giving you more control.
Advanced Tilda users can thus have more control over their mobile website optimization with Zero Block.
Zero Block enables high-impact, individualized block changes for different devices. For instance, removing heavy images or animations that can hurt page speed on mobile, or adding elements that improve user experience on tablet devices, and more can be achieved with Zero Block.
Zero Block users will need to manually create blocks for each device.
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4. Optimized Page Speed Out Of The Box
Page speed is an important ranking signal for search engines and Tilda allows your website to load fast, along with some next-gen perks.
Images form the largest part of a web page and are responsible for slow loading speed.
Tilda comes with adaptive image processing technology to help you achieve high page speed by making images smaller and helping your website load faster.
Tilda automatically reduces the total size of images you upload to your website by 3−7 times as it scales images to the size of the layout container and converts them to WebP.
This format helps to reduce image size up to 35% compared to JPEG with no quality loss. Thus, Tilda converts images to WebP with no quality loss, while the reduction in size is massive.
Also, all images are hosted with a global Content Delivery Network (CDN) and this reduces page load time by using geographically distributed servers. For instance, if a viewer is located in Berlin, they will receive an image directly from Germany, not from the U.S.
Tilda by default also enables lazy-loading across all pages, making the images load gradually as the viewer scrolls down the page and not all at once. This feature saves loading time and displays the beginning of the page faster.
Thereby, the content on your website can be loaded very quickly, even on mobile devices, making the search engines love your website even more.
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Conclusion
Get started with Tilda with our professional help.
Tilda helps you build and launch a website with a free-forever account and lets you access advanced features with one of the paid plans, which start at $10/month.
You can discover all the features of Tilda by activating a two-week free trial requiring no credit card.
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