The stakes for retailers are becoming higher and higher and getting ahead of competitors is possible only if your eCommerce site can offer a rich visual experience. Enhance your user experience with the professional help of our website and mobile application development company in California, USA.
Consumers always want to avoid large crowds in-store and instead, opt to shop online be it their holiday shopping or the usual ones. Shopping from the comfort of their own homes, provides them with safe, and convenient browsing, purchase and delivery.
Brands with an eCommerce presence can highly engage with the rising number of online consumers and take a piece of the pie. To grab market share in an uber-competitive environment, you must invest in the right digital tools to create an engaging online customer experience.
Mentioned here are some simple yet effective ways by which brands can enhance their eCommerce sites to engage with customers during the holiday season and beyond.
Provide ample product views
With online shopping thriving with consumers, it has become more important than ever for retailers to provide accurate and detailed info on the products online. Especially because shoppers aren’t able to touch, feel, taste, or smell the products, it’s imperative that what’s displayed on your eCommerce website should give them an in-person sense of what they can expect when they receive their order.
To do this, brands must take advantage of two main product view tools.
Spinning product views
Shoppers can pick up an item and look at every angle of a product in a physical store. As an eCommerce retailer, you can replicate this experience by adding smooth spinning 360-degree product views, that allows viewers to turn the item with their fingers or mouse.
This is possible through static spin set imagery or interactive 360-degree videos and because they’re able to virtually turn over each item on-screen, shoppers will have the confidence in what they’re purchasing. This decreases return rates and increases customer satisfaction.
Were you in search of the best eCommerce development companies in California? Our agency is only a call away from helping you.
An alternate way to replicate the brick-and-mortar experience is to offer detailed zooming capabilities that will allow customers to get a close-up look at every part of the product.
For example, someone shopping for a luxury jacket can zoom in on the clasps, zipper, material, and more. Providing a full-size, high-res version of the product image will be essential for this. By having access to a clear picture of all the minute details, detailed zooming boosts the effectiveness of the website and encourages customers to “add to cart.”
Provide shoppable and micro-videos
Video is a powerful and persuasive platform and is an effective way to communicate with consumers. Videos can capture a message in ways that images can’t achieve. It can go beyond a still image and can provide a fully captivating story that incorporates features like sound and movement.
Brands can take videos one step further with shoppable videos and micro-videos.
Shoppable videos list products alongside the video in an expandable product bar that enables visitors to interact with the products and find out more details. This tool facilitates a more captivating user experience by linking visitors to the relevant pages.
Thereby, they make a purchase. It also adds clickable hotspots that highlight the product’s exact location. The links appear throughout the entire video, instead of only showing the links when the video stops playing. This brings products to life through interactivity, boosting click-through rates, and elevating brand awareness.
Do get in touch with our automation agency in San Jose to incorporate the strategy that is right for your eCommerce store to enhance the user experience and drive sales.
Consumers generally have short attention spans, and hence, brands must cut through the noise to get to them. Micro-video content is short five- to 20-second videos, which can play a significant role in attracting viewers and swaying an audience.
Make your video responsive by filling the width of the screen but maintaining its original ratio. This short format can create a sweet yet mighty opportunity to boost engagement and conversions in just seconds.
Concentrate on the microbrowsers
Outside of the actual e-commerce website, there are opportunities to unlock the power of “dark social,” or web traffic generated as people share links through private channels.
For example, in the spirit of gift-giving, people send their wish lists to family and friends, hoping that what they ask for will appear under the tree. Consumers are using their private communications apps called microbrowsers, such as Facebook Messenger, Slack, and WhatsApp, to send the product links to their loved ones.
So, when designing your eCommerce site, you must be certain that when a link unfurls into a thumbnail preview, an optimal image or video gets displayed.
Cloudinary’s 2020 State of Visual Media report revealed that link previews provide huge engagement opportunities. Many brands often overlook how their site design can impact the generated preview.
If brands don’t pay attention to this important prospect, they risk losing valuable peer-to-peer recommendations that convert into sales and reads.
Get access to improved customer interaction by incorporating a web chatbot through our web chatbot agency in San Jose.
Sometimes brands find it hard to predict what comes next. However, one thing for sure is that those who create a compelling and immersive eCommerce experience will certainly win over customers.
Get your brand on top of the charts with the help of our agency which is the best amongst the app development companies in San Jose. Do contact us to know more.