Don’t ever think that speeding up your website isn’t important. Because, a one-second delay in page load time can lead to 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.
If your site is taking a few extra seconds to load it will have a negative impact on your ability to engage visitors and make sales. Test your site speed through our independent testing in San Jose.
Having a fast site is essential not only for ranking well with Google but for keeping your bottom-line profits high.
Listed below are the important ways by which you can speed up your website and improve conversions:
1. Minimize HTTP requests
80% of a Web page’s load time is spent downloading the different parts of the page, like images, stylesheets, and scripts. For each one of these elements, an HTTP request has to be made.
Hence, the more the on-page components, the longer it takes for the page to render.
Minimizing your requests is the key step to do. Thereby you figure out how many your site is currently making and you can use it as a benchmark.
You can use the browser’s Developer Tools if you are using Google Chrome and see how many HTTP requests your site makes.
Reducing the number of requests will speed up your site.
2. Combine and minimize files
These are extremely important files and determine your site’s appearance. Every time a user visits your site, these also add to the number of requests your site makes.
Reduce this number by minimizing and combining your files to reduce the size of each file, as well as the total number of files.
This is especially important if you are building your website using templates. These will make it easy to build a website but sometimes may create messy code that can slow your site considerably.
Get help from our eCommerce development in California to build your website seamlessly.
Minifying a file includes removing unnecessary formatting, whitespace, and code. Every unnecessary piece of code will add to the size of your page and hence, it’s important that you eliminate extra spaces, line breaks, and indentation. This will ensure that your pages are as lean as possible.
There are many ways to minify and combine files. If your site runs on WordPress, plugins like WP Rocket can make the process simple.
A website that is leaner is better. The fewer elements on a page, the fewer HTTP requests a browser will need to make the page render. And the result will be faster loads.
After your files are minified and combined, you can also optimize the way that they load on your pages.
When scripts load synchronously, they load one at a time, in the order, they appear on the page. And if your scripts load asynchronously, some of them will load simultaneously.
Loading files asynchronously will speed up your pages because when a browser loads a page, it moves from top to bottom.
Ours is the best amongst the top website development companies in California. Do get in touch with us for professional help with website development.
5. Minimize time to first byte
Apart from the amount of time it takes for your page to fully load, the amount of time it takes to start loading also matters.
TTFB or Time to the first byte is the amount of time a browser has to wait before getting its first byte of data from the server. A TTFB of less than 200 ms is recommended by Google.
This is also a server-side concern unlike a lot of the front-end performance factors that most site owners focus on. Whenever a user visits your site, their browser sends an HTTP request to the server that hosts it.
There are three steps that need to happen between that initial request and the first byte of data:
- DNS lookup
- Server processing
By using either Chrome’s Developer Tools or a third-party tool, you can see how long this process takes for your site. If you use Developer Tools, it’s important to remember that response time can be affected by your Internet connection. The slower your connection, the slower your server response will appear.
In order to access this information in Developer Tools, click the “Network” tab and mouse over the top item in the “Waterfall” column.
By using any number of free third-party tools like WebPageTest you can test your site from a data center. And if your TTFB is under 200ms, you’re in good shape. If not, there could be a few different issues at the root.
Do get in touch with our mobile application development in the USA, California for successful building of apps that are fast loading yet user-friendly.
Most issues with slow TTFB are caused by network issues, dynamic content creation, web server configuration, and traffic.
Among these four factors, you have control over two: Dynamic content creation and server configuration.
Unlike static pages, a server needs to “build” a dynamic file before responding. If you have a WordPress site, your pages are most likely dynamic. This means that they need to interact with a database to be “built” with PHP before they are delivered.
Reduce the time that this takes by enabling caching.
It’s important to remember that while the tips mentioned above can help you achieve your site speed goals, you don’t need to implement all of them today or altogether.
Do get in touch with our mobile application testing in San Jose to look through your site’s speed test results and look for the issues that have the greatest impact on your load times.
Our approach will help to focus on those high-impact factors and take the necessary steps to get them into shape.