Regardless of your kind of business and irrespective of the volume of tasks on a daily basis, you will encounter some pain points or issues, which you wished could be resolved with ease and you might want the processes to gain back momentum and efficiency. The marketing and sales department of any organization faces such pain points from time-to-time, which could be now resolved with the help of the marketing automation processes and tools. Increasing the user experience is a main aspect to retain and maintain the customers who visit your websites. This is made possible by effectively strategizing and designing your web and mobile applications. With the much-enhanced web application development and mobile application development provided by the Marketing Automation Agency in San Jose, you can increase the user experience and generate a better conversion rate.
The Major Pain Points Solved By Marketing Automation
Real-time prospect activity alerts
Marketing automation tool enables you to see what your prospects are doing in real time. And when you receive such real-time insights, you are able to provide much personalised and relevant sales communications at the right moment. You get immediate alerts when a prospect visits your site, checking the pricing page, filling out a form and more. With the activeness of the marketing automation process, you can even see when a prospect will be available for a quick call and also you get access to a list of their topics of interest.
Lead scoring and grading
The lead pass process is a common pain point for most of the companies. The lead scoring and grading aspect of the marketing automation process provides you with benchmarks that indicate whether a prospect lead is interested in your company and a good fit for your product or service. Before the leads are passed on to the sales team, you can get assured that those are genuine. These grades and scores can be viewed by the CRM team, allowing them to get a clear idea of the prospects.
Prospect activity tracking
Marketing automation permits you to know your prospects’ pain points while they are browsing through your site and you get to know what keeps them engaging and how they are responding to it by means of likes, subscriptions etc. All this is possible with the apt web application development and mobile application development that complements such activities. You get access to detailed behavioural data beyond the basic demographics. You can gain much by having an insight into your prospects interest, motivations and pain points.
When you are able to send targeted personalised messages through marketing automation, it enhances the relationship-building process. You are able to focus on sales-ready prospects without forgoing the other leads in your pipeline. An average increase of 20% in sales opportunities are made possible with nurtured leads.
When the Marketing automation process is enforced, generally there is a 74% increase in customer engagement through targeted personalization. Which is a vital aspect for any business. With an increased user experience generation through an apt Web Application Development and Mobile Application Development, the scope for an increased prospect visit to the site and positive engagements are foreseen. When compared to a non-personalized email, a personalized email generates 6 times higher revenue per email.