To have a high volume of traffic to your website is a great thing. But traffic alone doesn’t generate sales. Even if you have the best-looking website and ample traffic if you can’t make a sale, what is the point? The number of sales you get will impact how well your business does. Has your website been assessed with our web application testing in San Jose?
It is essential to know if your website traffic is translating to conversions. There are certain metrics to measure this like looking at your bounce rates, analyzing your shopping cart abandonment rates and, so on.
The products you’re selling might be amazing. But if the design of your website and the checkout process doesn’t work right, it won’t convert your visitors.
There are varying reasons why shoppers do not complete a purchase and there are things that you can do to improve those numbers.
Essential tips to improve your checkout process, reduce abandon rates, and boost your website checkout conversions.
1. Incorporate multiple checkout buttons
As your website visitors make a purchase, they should be able to navigate to your checkout page. But if the checkout buttons aren’t clearly labeled, the customer will leave the items in the cart without buying them.
This could be a reason why your shopping cart abandonment rates are so high. Hence, include checkout buttons on both the top and bottom of the screen.
Positioning the checkout buttons in two places ensures that the visitor will see and have access to both buttons.
Also, the location of the shopping cart on the right side of the screen allows the customer to continue shopping on the left.
This will increase the likelihood that the average order amount will be higher and conversion rates remain high as well.
Getting in touch with our agency for web application development in California will help to implement the same strategy on your eCommerce page to drive sales.
2. Make the checkout process highly secure
Make security a top priority for your eCommerce site. Credit card fraud is highly prevalent these days. And there’s a high probability that nearly half of your website visitors have experienced this.
This has put people on high alert. So, if your checkout process isn’t secure, people won’t feel safe entering their credit card information. Make all pages of the checkout process secure enough. Include security badges like Norton, McAfee, or whatever else you’re using to protect your customers.
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3. Don’t use too many form fields
If your checkout process is long and complicated, your visitors will leave and you won’t have high conversion rates.
Simplify the process by eliminating unneeded steps. Seek the information you need from the customer to complete the purchase. Research shows that websites with fewer form fields have a higher performance rate during checkout.
Only ask for information that is required to complete the transaction. Getting your visitors to make micro-commitments typically increases conversion rates.
Getting in touch with our UI/UX design company in California will help you incorporate the right elements in making your eCommerce site a notable experience for visitors that will yield conversions.
This typically will boost your conversion rate by 10%. And the reason it works is because people feel that they have already given you their name and email address, so they might as well give you the rest of their details.
And, if they don’t complete the checkout process, you can still email them and try to get them back to your site. You can also entice them with coupons or just create a remarketing campaign to get their attention.
4. Provide a guest checkout option
It’s true that customer profiles will allow you to segment your audience based on the customers’ locations and make it easier for you to add subscribers to your eCommerce email list.
It also allows the customer who is browsing from their customer profile, to place repeat orders with just a couple of clicks.
Customers who save their payment information to their accounts, can also benefit from a reduced number of steps in the checkout process and make it easier for them to convert.
So, if you’re encouraging customers to create a profile, it’s a good idea.
But there is a huge difference between encouraging and forcing. Because it does not require a website visitor to have a customer profile to convert.
Forcing people to create a profile can hurt your conversions.
However, you can encourage your customer by providing incentives for them if they create an account. You can reward them with a coupon code or credit towards their next purchase:
That’s a much more effective approach than forcing them to create an account.
Need help with your eCommerce site? Do get in touch with our agency for custom product development in California.
5. Make shopping from mobile devices easier
As an eCommerce brand, you need to recognize this if you want to succeed.
Technology has made it more convenient to shop from mobile devices. So, if someone visits your eCommerce site from a mobile phone, they need to have a great experience.
Hence, if your site isn’t optimized for mobile devices, there are chances that you’ll be able to generate conversions.
Get the design of your mobile site right through our UI/UX design company in San Jose. The design of your mobile site can influence the customer’s buying decision.
Mobile users are more likely to revisit websites that are mobile-friendly.
Optimizing your site properly will increase the chances of your website visitors not only converting but also coming back and buying again in the future.
Getting higher conversions for your eCommerce checkout process is not a difficult process with the help of our web application testing agency in San Jose.
Using the methods that really work for you will help in conversions.
Driving lots of traffic to your eCommerce site is not the point if the visitors don’t convert. It means you need to analyze the design of your checkout process.
Following the tactics above will give a nice lift in your checkout page conversion rate. Do get in touch for conversion optimization and have an A/B test done.